Goats Don’t Let Goats Become Roadkill

Introduction

I think I’m starting to like goats. I recently did a DNA presentation on them and now I’ve created a slide design about them. Go figure? Anyways, this slide design represents two different ads. One is an original ad that uses the car manufacture Mercedes-Benz. It’s meant to promote their new braking system in their new line of cars that are available. The ad portrays a goat applying the brakes on the car because if goats were like us, they would immediately stop for other goats. Just as humans would stop for other humans. Even though humans generally don’t stop for animals crossing the road, in this case goats, Mercedes is promoting their new braking system to brake for anyone and anything that is blocking the car from moving forward on the road. Brilliant!

 

Demographics

Honestly, the demographics for this slide design could be for anyone who is able to drive a car. Though what would be the fun in that? Instead, I’ve made them more or less specific. This design targets males between the ages of 30-40 who have a five-digit income in the state of Washington. With that income they probably have a nice car like a Mercedes. In this case, their interest is in luxury cars and speed.

 

Photo by: BBDO
Photo by: makieni
Photo by: Vitaly Krivosheev
Photo by: Stanisic Vladimir
Logo by: Mercedes-Benz
Image by: Colton McEwen

Photos

Again, like before, these photos are licensed by the Adobe Stock website from my registered account. The images above are the ones I’ve used to put together my new ad that attempts to incorporate the same design elements as the original Mercedes ad along with a similar message it’s trying to get across. For the goat image, I decided to completely take it out of its background picture and put it into more of a night driving-type background. Then, with the person driving with a visible steering-wheel, I cut out the white background where the window of the car is supposed to be and put both the goat and the night driving background so that it looks like the driver pulls to a stop right in front of the little goat.

 

Typography

When it comes to text, I didn’t want the text on the slides to be exactly or close to the font used on the original Mercedes Ad. I attempted to at first, but it didn’t look right. Even then, I don’t have the rights or the money to buy the Mercedes font. Instead, I went for more of a san-serif font approach with a light touch to it for all the slides. Though when I created my new ad, I tried to get as close as I could to match the original ad. It’s not perfect, but it’ll do.

 

Colors

Choosing colors was a little more experimental this time for both the slide design and the new ad. It was one of those days where you play around with the color wheel. I ended up choosing a dark blue with a relatively light purple/violet color to create some contrast. As for the shapes I’m going to call them triangle-rectangles. Again, this was experimental and I personally think the end result is pretty cool.

 

Conclusion

With all that’s been said and done, I really liked the challenge of taking an existing ad and turning it around into something that’s different and unique but with virtually telling the same message. From these past several months of creating visual media projects, I realize that the possibilities are endless. Hope you enjoy!!

Essential Photography Skills

Introduction

In this post I am going to demonstrate what I believe are extremely useful skills to use as a photographer. I will show three today which are known as the rule of thirds, depth of field, and leading lines. I will be showing professional pictures as well as pictures that I took on my smartphone to show how well pictures are able to turn out while shooting away to your hearts content.

 

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Photo by: Ken Cheung

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Photo by: Colton McEwen

Rule of Thirds

The rule of thirds is a classic skill that many photographers use. There’s no doubt this artist knew what he was doing. The lonesome tree in the water towards the bottom left catches the eye successfully. Otherwise, if it was center, it wouldn’t be that interesting.

I guess you could say I was lucky enough to take a trip to Yellowstone National Park. I don’t have a fancy DLSR camera so I used my iPhone 7 instead. Not too bad I must say. I attempted to apply the rule of thirds here like the image above. I used to have a picture which had the little geyser in the center of the photo and it honestly looked unappealing. Again, I think the rule of thirds make this photo much more interesting.

 

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Photo by: Alex Iby

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Photo by: Colton McEwen

fullsizeoutput_dd8Depth of Field

I love depth of field. I can’t think of any better way to clearly demonstrate this skill than this photo above of a light bulb in focus with the blurred lights and buildings in the background. This is a great way to point the viewer to the object you want to show.

Even though depth of field is awesome, it’s a little tricky to get just the right shot. After several attempts with different objects and backgrounds, I thought this one of the pine tree would do justice. Again, this was taken on my smartphone. One thing I’ve noticed about depth of field is how the camera is able to capture great detail on the subject you are trying to focus on. Then the blurry background just gives it a nice touch.

 

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Photo by: Matthew Henry

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Photo by: Colton McEwen

fullsizeoutput_dceLeading Lines

Leading lines are unique and I think I have grown to like them but I don’t think they should be applied to every photo. This picture is a prime example in the leading lines category as the edges of the buildings seem to all point to the same location. It sure gives a towering perspective!

I’m so glad I grabbed the moment of opportunity to capture this image on the road, again it was from my iPhone with a little bit of editing in regards to color and lighting. The road gives a great example of leading lines as well as the snow banks. It kind of gives a feel for how far I am away from the mountains and trees.

Conclusion

Overall I’m really pleased with how the pictures turned out. The rule of thirds, depth of field, and leading lines are very useful skills in the photography world. Pictures, even on a smartphone, can look a million times better if you know a little bit about what you are doing. Not to mention a lot more fun!

It’s TIME to Identify Modern Typography

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Image by: Mike Flacy

Captain of Typography

This image was found via the website bensbargains.com with the article titled “If the Avengers Were Real, This is What Magazines Would Look Like.” Mike Flacy is the man behind this article as well as the images he’s created. He gives a list of what magazines would look like if the Avengers were real. I chose this image of Captain America because it provides a great example of typography and the different typefaces that I will personally point out in this post.


Typeface #1

The image above shows a specific typeface in the word “TIME.” This typeface is a serif style in the modern category. I circled part of the “T” and “E” showing the serif marks which are clearly shown throughout the word. I also put a line mark on the “T” “M” and “E” showing the thin and thickness that each character has to outline the letter.


Typeface #2

This one shows the second typeface further below the image. This typeface is a sans serif style with some boldness added to it. As you can see by the circles I put near the “Y” and “R,” you can identify that there are no visual serifs. Also, the font shows no thin lines either like the typeface before. They’re all the same thickness.


Contrast

I like the contrast between the two typefaces in this image because the fonts have different styles in separate categories. One has serifs and the other doesn’t, one is red and the other is white. Lots of contrast if you ask me!

 Conclusion

Based on the types of fonts used in this image. It makes the image visually appealing and draws the eyes from top to bottom. As a rule when one typeface has serif qualities to it, there needs to be an opposite, like a typeface without serifs. This image successfully demonstrates those two typefaces with visible contrast.