Powder Redefined.

Introduction

I decided to be a little more “clean” with my post this time. This image depicts a creative ad designed in Photoshop. As you can see, I used a bowl of Arm & Hammer baking soda and turned it into a compact makeup mirror with a brush to go along side it. Now you may be wondering why I’m using makeup to advertise baking soda. It makes no sense, right? Well for this project I used a project specification generator that my professor had us use to generate random demographics for our projects.

 

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Demographics

Specifically, my demographics were for females, ages 18-24 who had a high school education with the relationship status titled: single. High levels of their media consumption came from TV and social media. Most importantly however, I had to come up with an ad that fit these demographics with one common household item that had also been generated into the mix. That is, baking soda.

 

Photo by: Sea Wave
Photo by: Yuriy_K
Photo by: markobe
Logo by: Arm & Hammer

Photos

First and foremost, I’d like to mention that these photos are licensed by the Adobe Stock website from my registered account. As you can see above, I am showing the images I used for my creative ad. The first one shown is an image of the baking soda with a spoon full of baking soda. This is the main image used in my project except that I omitted the spoon and replaced it with one of the makeup brushes as you can see from the second image shown. In my attempt to make this into a compact makeup mirror, I copied the outline of the bowl of baking soda and moved it on top of the bowl. Then I cut out one of the mirrors in the last image shown above and pasted it above the bowl to give it more of a life-like feel of a compact makeup mirror. The last photo of course is the Arm & Hammer logo from the Arm & Hammer company. I decided to make this nice and big so that the reader may quickly understand what the ad is trying to portray.

 

Typography

As for the message, I needed similar creativity to go along with the overall ad. I thought about baking soda and how it is used to clean things. Then I thought about how females spend a good amount of time trying to make themselves look good. Especially when they’re single. As a result, we get the main headline, “CLEAN UP YOUR LOOK.” and a simple call to action message underneath it, “impress the man of your dreams.” As for the last bit of text I put more of an action statement to prompt the reader to go buy some Arm & Hammer baking soda at the store or on their website. The style of the text is simple too, I purposefully chose to have a sans-serif font for the main headline and a serif font for the message underneath so that it could show a distinct contrast between the two.

 

Colors

No grand color scheme hear, mostly black, dark gray, white, red (for the logo) and a hint of blue in the mirror. I feel that these colors are complementary and work very well together. It might be just me, but I feel that these colors give the image a certain amount of depth to make it come to life.

Conclusion

Ultimately, I walked away feeling good about this creative ad project. Honestly, I’ve never been creative at anything so this was a stretch for me as it was probably the most creative thing I’ve ever attempted to create. I hope you like it!

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